Marketing Manager

**IMPORTANT TO APPLY**

You will be evaluated and vetted based on your ability to follow instructions.

Do NOT apply through the contact information on the website.

To Apply: You must call 866-393-7805 and follow the step-by-step instructions. Failure to do so will result in us ignoring your application.

Chaffin Luhana LLP is a nationwide, plaintiffs-only law firm focused on value-based advocacy for the injured. We are a fast-paced, high-growth law firm that specializes in personal injury and mass tort cases. Our mission is to meaningfully impact the lives of our clients and communities by Doing Good by Doing Right™. As the Marketing Manager with our firm, you will have the opportunity to work alongside a dynamic and passionate team in an industry that is constantly evolving. If you are looking for a career with a cause, not just a job, our team is for you.

Job Summary: We are seeking a Marketing Manager with a growth mindset to lead our marketing team and help us achieve our ambitious growth goals in personal injury in various geographical markets. The ideal candidate will be a strategic thinker and have strong execution skills with a deep understanding of direct-to-consumer marketing, a passion for data, and the ability to drive results in a fast-paced and competitive industry.

Key Responsibilities Include:

  • Develop and implement a comprehensive marketing strategy that aligns with the firm’s growth objectives, and maintain the firm’s strong brand in the legal marketplace.
  • Manage a team of marketing professionals and vendors to execute campaigns across a variety of channels, including TV, OTT/CTV, digital media, social media, SEO email, outdoor, radio, events and PR.
  • Oversee website content, social profiles, and creative materials.
  • Oversee content for captured marketing including automation journeys and audiences for leads/clients via Salesforce Marketing Cloud.
  • Collaborate with the internal stakeholders team to create messaging that resonates with our target audience and reinforces our brand identity.
  • Leverage data analytics to measure the effectiveness of internal and external marketing campaigns and adjust and execute strategies as necessary to optimize performance.
  • Collaborate with cross-functional teams, including Intake and Operations, to ensure alignment and effective marketing spend and retention of clients.
  • Continuously explore new marketing tactics and technologies to drive growth and stay ahead of industry trends.
  • Manage the firm’s budget for marketing initiatives and ensure all spending is in line with the firm’s growth objectives.
  • Develop, evaluate and maintain relationships with vendors and partners to ensure the firm is working with high-performing vendors who are accomplishing the firm’s marketing goals.
  • Maintain and oversee firm creative assets including television and digital videos.

Our requirements are pretty straightforward. To qualify you must:

  • 4-year degree in Marketing, Communications, Business Administration, or a related field; MBA is a plus.
  • 5+ years of experience in marketing, with a minimum of 2 years in a leadership role.
  • Proven track record of driving marketing growth in a consumer-oriented service industry.
  • Strong analytical skills and experience with data-driven marketing strategies.
  • Excellent communication skills and ability to work effectively with cross-functional teams.
  • Demonstrated ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Knowledge of digital marketing channels, including social media, email marketing, SEO, and PPC.
  • Be able to embrace challenges and handle feedback calmly and effectively even in high-stress situations and have a solutions-focused attitude.
  • Passion for staying up-to-date with the latest marketing trends and technologies.
  • Take a team-centric approach (we’re better together).
  • Be humble and consistent.

If you are a strategic thinker with a passion for data-driven marketing and a desire to make a real impact in a fast-paced, high-growth environment, we encourage you to apply for this exciting opportunity. We offer a competitive salary and benefits package, as well as a supportive and collaborative team culture.

Perks – A few benefits you’re sure to enjoy:

  • Salary based on prior experience and incentive bonus based on KPIs.
  • 401(k) with very attractive firm matching.
  • Health and dental insurance—we cover most (if not all) of the premiums (for typical team member) and we kick in up to $750 in an HSA.
  • FSA account—transit and healthcare.
  • Paid Time Off (PTO) for pure fun and recharging, 10 yearly holidays paid so you can enjoy your friends and family and separate sick/bereavement days for those unfortunate times you need it.
  • We strive to close the entire firm between Christmas & New Year’s every year so the entire team can recharge their batteries with family and start the year fresh!
  • Bonusly awards—peer-to-peer recognition app—think Facebook for the team with cool .gifs (and rewards funded by the firm)!
  • Free annual dollars for continuing education!
  • A strong company culture with cool rewards, annual firm retreat and a spectacular holiday dinner!
  • Philanthropy— our motto is Doing Good by Doing Right in our practice and in our communities – you’ll get to participate in meaningful causes outside of the firm!
  • Team members also get to nominate their own charities for the CL Foundation to support during the holidays—putting their own mark on our Doing Good by Doing Right motto!