Juul E Cigarette Lawsuit Information

JUUL is an e-cigarette company that, according to the New York Times, has captured 70% of the U.S. e-cigarette market. E-cigarettes and vaping were initially marketed as safer than smoking tobacco and as a safer alternate for adults who had smoked nicotine cigarettes.

Creating a New Generation of Addicted Smokers

JUUL has come under scrutiny for allegedly marketing their products actively to teenagers and even children. Parents and educators warn that e-cigarettes and vaping are creating a new generation of addicted smokers – just with e-cigarettes and vape pens rather than traditional cigarettes.

Although JUUL initially pledged to the U.S. Food and Drug Administration (FDA) to keep its products out of the hands of children and teenagers, some claim that the company has found ways to circumvent that pledge.

Minors who tried to purchase products through the company’s website, for example, were prohibited from accessing the site. But their names and contact information were added to the company’s e-mail subscription list. These minors then received promotional material on the products.

According to medical researchers, the promotional material offered products attractive to young people, such as fruity flavors that are somewhat like candy. They were also offered promotional discounts on the JUUL starter kit.

Class Action Lawsuits Filed Against Juul

Recently, a class action lawsuit was filed against JUUL, claiming that the company illegally peddled their products to minors. The suit alleges that JUUL advertised to children through both e-mail and social media, using sweet and fruity flavors that reminded the target audience of candy or children’s snacks.

The FDA has previously warned companies that used similar fruit flavors to stop selling these flavors. One company has actually packaged candy with their e-liquid.

JUUL’s e-cig products have become extraordinarily popular with teenagers since their introduction in 2015. Usage overall has grown sevenfold since then. The company denies marketing to children, pointing to the “off-limits to minors” nature of its website. But a prominent researcher who studies tobacco advertising and children, Robert Jackler, M.D., of Stanford University, claims that their advertising indicates they have targeted minors from the beginning.

Experienced E-Cigarette and Vaping Attorneys

If your child has used or uses JUUL e-cigarettes or other vaping products, call us today. Research shows that e-cigarettes are often not as safe as the marketing campaigns might lead us to believe. JUUL pods contain elevated levels of nicotine which can lead to high risks of long-term addiction in children and young adults.

Our knowledgeable and experienced attorneys will review your case for free and outline the steps for filing a JUUL lawsuit. Call today to see if you are entitled to substantial money compensation!

Additional Resources:

  1. Kaplan, Sheila. F.D.A. Accuses Juul and Altria of Backing Off Plan to Stop Youth Vaping. New York Times. January 4, 2019. https://www.nytimes.com/2019/01/04/health/fda-juul-altria-youth-vaping.html.
  2. Partnership for Drug-Free Kids. FDA Says Juul and Altria Not Sticking to Pledge to Stop Teen Vaping. January 10, 2019. https://drugfree.org/learn/drug-and-alcohol-news/fda-says-juul-and-altria-not-sticking-to-pledge-to-stop-teen-vaping/.