- Profile
Caitlin Barasa is the Director of Marketing at Chaffin Luhana LLP.
Caitlin is a seasoned marketing leader with expertise in brand strategy, content development, digital advertising, and growth-focused campaign execution. She has managed cross-functional teams within the pharma, med device, and health administration industries, with expertise in B2B and B2C marketing initiatives targeting patients, building award-winning strategies that have elevated brands and driven measurable results.
Before joining Chaffin Luhana, Caitlin served as Managing Partner and Head of Marketing and Creative at a national healthcare marketing agency, where she played a key role in shaping the agency’s brand identity and expanding service offerings. She spearheaded branding initiatives, creative content development, and the launch of new digital platforms that helped clients scale their businesses effectively. Her work has focused on building integrated marketing solutions, from creative storytelling to performance-driven advertising strategies.
Caitlin earned her Juris Doctor from Hofstra University School of Law and her Bachelor of Arts from Bates College. She was named a 2022 MM+M Woman to Watch for her leadership in pharmaceutical and healthcare marketing.
Caitlin lives in Connecticut with her family, and outside of work, she has a passion for the arts, enjoys playing tennis, traveling, and spending time with her son.
